TYPOGRAPHY
The MAD ROCK logo is one of our most valuable corporate assets. It’s among the most recognized corporate identities in the world, uniquely distinguishing us from our competitors and other companies. It’s the tangible symbol of our brand, representing everything we are: our expertise, our values, our people, our offerings.
FONT FAMILY
GiantRobotArmy font will be the main font for headlines and Titles.
Hemi Head 426 Font will be use to support the main font.
Pramatica font will be use for body text in small font size.
GiantRobotArmy font will be use for our slogan
ALIGNMENT
Horizontally, type is almost always left aligned, with a few exceptions: when placed underneath the shape, the type in bullet nodes and small nodes is centered on the shape.
In nodes with left-aligned type, alignment depends on the amount of text. If text is just one or two lines, vertically center it. If more than two lines, top align the text. Use an 8px top margin, excluding top leading.
FONT SIZES
Horizontally, type is almost always left aligned, with a few exceptions: when placed underneath the shape, the type in bullet nodes and small nodes is centered on the shape.
In nodes with left-aligned type, alignment depends on the amount of text. If text is just one or two lines, vertically center it. If more than two lines, top align the text. Use an 8px top margin, excluding top leading.